History of the Cohiba CigarsBy Roberto Machado Noa
The first Cohiba cigars were manufactured under Ernesto Che Guevara's supervision when he had the position of Minister of Industries, in the newly born revolutionary Cuban government. Che selected the most outstanding specialists in terms of habanos, as Avelino Lara and Eduardo Rivero.
|Man enjoying a Cuban Cohiba cigars.|
The production of the very first tree models began in 1968: the Lanceros, the special Coronas, and the Panatellas. The commercialization began in 1982 with an immediate success. Later on, two new series were launched, having the required qualities to have a softer cigar.
The Classic Branch was introduced in 1989, which included the Esplendid, the Robustos and the Exquisite.
The origin of the word Cohiba is on the name the Cuban aborigines gave to their cigars. At the arrival of Colombus in 1492 they already knew and used the tobacco plant.
The tobacco used for the manufacturing Cohiba line is very special. The Cohiba is not a major production, considering it is a particular Habano. It is very limited due to the quality of the harvest. That is also why it is relatively expensive.
The tobacco is harvested in Fine Vegas of Pinar del Rio province.
This branch is commercialized in Spain, France, Swiss, Great Britain, Benelux, Hong Kong, Mexico, Argentina, Germany, Canada, Brazil the Caribbean, Africa and the Middle East. The Cohiba cigars are manufactured in El Laguito, and it has the reputation to hire the best rollers of the region. It also employs a group of quality control to examine constantly the different cigars, in every of the phases of production.